I am passionate about young people and the benefits that dance can bring; I am keen to empower more young leaders in the dance industry to get the right qualifications to achieve their dreams in career and business whilst inspiring the next generation of dancers - Jessica Elliott (Director of J’s Dance Factory)
J’s Dance Factory was born four years ago to give children between the ages of 3 and 17 the chance to access quality, affordable dance classes in London and the South East. In a short space of time the school has grown from one class a week to a school that has 200 children attending classes across four areas of London and the South East.
Through sister company Dancing After School we have been able to provide after school clubs to thousands of children in schools across the London boroughs, write publications and run courses for teachers and staff in school on a variety of dance education related subjects.
Meet the Director, Jessica Elliott (Founder of J’s Dance Factory)
Jessica began dancing at the age of three studying ballet tap and modern. After gaining the opportunity to attend the Perfection dance centre in New York U.S.A she discovered hip hop and began training in street dance. She has taken part in numerous shows and from the age of fifteen began choreographing for children’s dance shows. Most prestigiously for a production at Her Majesty’s Theatre in London.
Jessica set up her first dance business in 2007 aged just 20 after taking her associate qualification with the IDTA and has gone on to grow two successful brands. She has won Precious Young Entrepreneur of the year and numerous other awards.
In 2010 she was invited to Downing Street and has received praise from the Prime Minister David Cameron for her entrepreneurial success, consequently she was asked to interview him and the other party leaders for the Times newspaper; and often features in National newspapers and magazines sharing her story of success.
Her dance businesses continue to grow and flourish daily with her students now gaining work on the Disney Channel and internationally recognised companies.
Jessica now wants to help dancers to get professionally qualified and empower them to get the jobs they desire or turn their passion into their business.
Some of the awards Jessica has won include:
- Spirit of London Community business entrepreneur 2010
- London Metropolitan University business plan competition 2009
- The Precious Magazine young entrepreneur of the year 2009
- Finalist in the Natwest Everywoman award 2010
- 30 under 30 square mile sports entrepreneur award 2011
- Kinds Count Best Creative Contribution award 2011